Set your Apple ID name + photo
This is the name and picture that pop on the call.
Settings → tap your name at the top → Name, Phone Numbers, EmailSet your name to your real name — e.g. Dylan Beers (or "Dylan Beers · Insurance"). Then set your Apple ID photo to a clean headshot.
Tap your photo/initials at the top of Settings → Choose Photo → your headshot → position + DoneUse a real, professional headshot — this is the face a stranger sees before they pick up. It matters more than anything else here.
Turn on FaceTime + confirm your caller identity
Settings → FaceTime → make sure it's ONUnder "You can be reached by FaceTime at," confirm your business number (and/or Apple ID email) is checked — that's the identity leads see.
Turn on Share Name and Photo (so iMessage matches too)
This makes your name + photo also show when you text a lead — so the whole thread looks like a real person, not a spam bot.
Settings → Apps → Messages → Share Name and Photo → turn ON, pick the same headshot, set sharing to Contacts Only (or Anyone)(On older iOS: Settings → Messages → Share Name and Photo.)
Test it
FaceTime a friend (audio) and have them confirm they see your name + photo on the incoming call. If it shows — you're set.
✓ Done — you're a real person now
From here, when you tap Call in the callbook on an Apple lead, it routes through FaceTime and your name + photo pops on their screen. Non-Apple leads get your local state number automatically. Every touch — call and text — now looks like you.
Bonus: the contact card Bullpen texts your leads carries this same name + photo, so when they save you, everything matches everywhere.